This weekend was a historic match broadcast. TV4 is the first in the world to broadcast all the matches from a women’s football league! The start was last Saturday when Hammarby faced Mallbacken at Tele2 Arena. Along with Elitfotboll Dam, the TV4 Group has signed a contract with us on Sportsground to produce and broadcast the entire Damallsvenskan. TV4’s initiative has received very positive feedback in both the media and within the major football organizations such as FIFA and UEFA.
– A key factor in order to constantly improve the level of professionalism in the women’s football is to show these great football players on TV more often, says Maya Dodd, chairman of FIFA’s Female Committee to SFD and Expressen in an interview you can read at Expressen or EFD.
– That we at Sportsground can enable for EFD and TV4 to broadcast the entire Damallsvenskan is very inspiring and challenging. I think we’ve only seen the beginning of entire leagues that will be produced and transmitted. The new technology really invites it, says Magnus Grahn, Vice President of Sports Ground.
The matches will be broadcast at TV4Sport, TV12 and TV4 Premium. You find more information HERE.